Business Models 4.0
Developement of a systematic toolbox in order to design Big Data services
The main objective of the “BigDieMo” project is to support enterprises to expand their existing portfolio by data based business models in a guided and target-oriented way.
It is essential to analyse the needs of German enterprises in developing and transforming data based business models in order to design both a framework of correct granularity and a user-oriented toolbox.
The development of a framework is the scientific basis for the project. It contains possible dimensions and characteristics of data based business models.
Data based business model categorization
Types of data based business models are identified by the classification of existing business models according to the framework. The identification will later serve as inspiration and orientation for organizations while shaping own business models.
In order to support enterprises with the design of data based business models, a practically oriented toolbox is developed which includes different methods and tools which will serve for the structured design of data based business models.
Pilot project initiation
Together with industry partners pilot business models are developed and launched. Gained experience is processed and included into the existing toolbox.