The rapid growing availability of massive amounts of data is leading to many opportunities. Among others “Big Data” can assist companies to develop new business fields. This raises the question of how the German middle class companies can expand their existing portfolio by data based business models, in order to create added value for potential customers.
The project “BigDieMo”, which was launched on the 1st of October 2015 with the term time of 3 years, is funded by the German Federal Ministry of Education and Research (BMBF) under the subsidy ID 01FJ15087. It answers the question by developing a systematic toolbox in order to design data based services. This box will enable middle class companies to generate novel business models. We will thereby estimate what kinds of data based business models small and medium-sized enterprises can adapt.
- Capturing current data based business models and developing a framework for the existing models
- Inquiring innovation needs in enterprises by primary data acquisition through interviews and workshops
- Developing and piloting a toolbox consisting of methods and instruments to design a data based business model