Two Publications at the WI2020 in Potsdam

The BigDieMo team is represented at the 15th International Business Informatics Congress (WI2020) with two contributions about Analytics-based Services:

 

„Pathways from Data to Value: Identifying Strategic Archetypes of Analytics-Based Services”

The application of data and analytics in services to create new customer value has become a well-received strategy for today’s companies. However, actionable insights on how to purposefully establish Analytics-based services (ABS) in the market to enrich the service portfolio remain scarce.

For this purpose, we identified four generic ABS archetypes which give an indication about the pursued objectives of market pioneers when offering such services. Hence, our paper suggests the following four strategies for analytics-based services:

  1. make data useful for your customers,
  2. deliver your customers new insights based on your data
  3. provide your customers data-based recommendations, and
  4. enable your customers novel ways to conduct their business.

Each archetype is described by a set of distinct characteristics that unveils the unique interplay of data, analytics and customer integration of each type.

The paper can be downloaded via the following link: https://www.researchgate.net/
publication/339771354_Pathways_from_Data_to_Value_Identifying_Strategic_Archetypes
_of_Analytics-Based_Services/
.

 

„Designing Analytics-Based Services: Exploring Design Requirements for Methodological Tool Assistance in Service Design Teams“

Analytics-based services open the door for new ways of creating value – however, their systematic creation within Service Engineering hasn’t been tackled adequately in research so far. In practice, service design teams still struggle to create service concepts systematically, i.e. to define what is to be done, how this is going to be achieved and how decisions have to be taken during the project.

 

In our paper, we present a methodological tool which supports development teams in practice at exactly this point. We elaborated a canvas-based tool, which addresses the specific characteristics of analytics-based services and enables teams to make their ideas and concepts more concrete – for a better communication within the team, but also with the management.

The paper can be downloaded via the following link: https://www.researchgate.net/
publication/339771365_Designing_Analytics-Based_Services_-_Exploring_Design_
Requirements_for_Methodological_Tool_Assistance_in_Service_Design_Teams.